Glenlivet 50 Year Old

Euan was commissioned by Publicis London to produce a coffee table book to be sold with a very special bottle of whisky: the Glenlivet 50-year-old with a price tag of $20,000.

The remote and isolated Livet valley made it ideal for illicit distillation. This is where Glenlivet founder George Smith learned his craft. Hidden away from the Customs Officers and soldiers amongst the hills and abundant springs, George had time to distil slowly making a whisky that would soon become world renowned. In August 1822, King George IV arrived in Scotland for a state visit and asked to try a drop of the infamous Glenlivet whisky. An illegal dram it was, but even that didn’t stop the King.

The Glenlivet remains the benchmark that all other Speyside single malts are measured against.